You have seen the posts on several site. Sony Japan announced the A7II with 5 Axis on board image stabilization. Further evidence of Sony taking steps to dominate the Mirror less / Small body pro camera market.
Every generation of a new Sony camera has turned out to be a step forward for the camera division of Sony which is only a few years old and another nail in the coffin for Nikon and Canon. While Sony continues to move forward with new ideas that work, Nikon and Canon seem to be stuck in the Jurassic period of cameras with their big Clunky DSLR’s that seem to be a rehash of old technology with minor cosmetic upgrades or enhancements. Sony has been the tortoise in the race with the hare. While maintaining a steady pace and focus on technology, it is taking a leading position.
There is no denying that Canon and Nikon have the capability to aggressively challenge Sony in this market. But at this point, Sony is several generations ahead of the competition giving it a tremendous lead. Should Nikon or Canon eventually decide to enter, It would be a first generation product with a small selection of lenses to accompany any such camera. While Nikon and Canon have been sleeping, Sony has been working hard. New high quality lenses from both Sony and Zeiss for E mounts plus what is on the horizon certainly make the A7 series an option for the Pro. No matter what the diehard fan will say about their Nikon or Canon, they will only be trying to mask the sun with their finger.
I once stated on a forum that Nikon and Canon have missed the boat compared to Sony and was immediately confronted with criticism saying that I was only dreaming. But like the hare that took a nap the critics have yet to wake up and face reality.
The A7 series is probably one of the best things to hit the consumers since the introduction of the 35mm camera. Not only is it a tool that delivers outstanding results, it is universal. The mount design allows you to use almost any lens you can think of with an adapter and free you of any ties to a specific mount. And now with the 5 Axis on board Stabilization, any lens is image stabilized without the added cost or design of lenses with built in vibration reduction.
The question now is, when do we get past the nails in the coffin and start shoveling the dirt over it? If Nikon and Canon do not wake up soon, rigor mortis will set in and reanimation will be too late.
To stay up to date on the latest Sony Rumors, visit Sonyalpharumors.com